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Case Study: Manifesto Restaurant

"The growing number of reservations coming directly from the goMobi site also tells me that a lot of that traffic is turning into real business for us".

"I was also very positively surprised when I looked at the statistics and saw that on average already 15-20% of our daily traffic comes from mobile devices".

Eugenio Mazitelli - Co-Owner, Manifesto Restaurant

About Manifesto Restaurant

Manifesto is an Italian Restaurant located in Ireland's capital city Dublin. It is particularly famous for their stone oven-baked pizzas. Manifesto has won several prestigious competitions, including two Gold Medals at the Pizza World Championship in Salsomaggiore Terme, Italy.

The Challenge

All this recognition along with stellar reviews in the local press have made Manifesto a very popular restaurant in Dublin. To capitalize on this growing interest, Manifesto decided to improve on their web presence to make it easier for customers to find the restaurant. As part of this effort, Manifesto decided to include mobile in their online strategy for the growing number of customers that access the internet on a mobile phone. They also harness the local nature of mobile search to target local users and attract the people visiting the nearby Cinema and shopping center.

The goMobi Solution

goMobi gives business owners a fast, easy, and cost-effective way to launch a complete mobile website in just minutes. goMobi's user-friendly interface allows businesses to easily add a range of mobile-friendly features to their mobile site without any need for technical knowledge. A goMobi site allows customers to click to call, make reservations, redeem coupons, share content via social networking tools and much more. goMobi sites work on over 6000 devices from basic feature phones to advanced smartphones.

Results

The decision to get a goMobi mobile site has definitely paid off for Manifesto. Co-owner Eugenio Mazzitelli is very pleased with the result: "goMobi has turned out to be a great service and we have already received a lot of positive feedback from our customers. I was also very positively surprised when I looked at the statistics and saw that on average already 15-20% of our daily traffic comes from mobile devices. I am definitely very happy to have invested in a goMobi site."

Restaurants are among the most looked up businesses on mobile, so for Manifesto building its mobile web presence with goMobi was an obvious choice. Creating the site was extremely quick and simple, and it requires no maintenance. Manifesto's mobile site is now very easy to find on search engines, provides key information about the restaurant and makes it very easy for people not familiar with the area to find the restaurant by getting maps and turn-by-turn directions directly on their phone.

According to Eugenio "The growing number of reservations coming directly from the goMobi site also tells me that a lot of that traffic is turning into real business for us".

Manifesto's mobile site is also exploiting the goMobi feature that dynamically pulls content from their desktop site and formats it for viewing on mobile devices. Key sections like Menu and Wine List are using this feature, which means that any change made on the desktop site is also automatically pushed to the goMobi mobile site without the need to maintain and update the same content in multiple locations.

The integration of free Device Detection and Redirection code provided by goMobi, means those who access the desktop site http://www.manifestorestaurant.ie on a mobile device are automatically and seamlessly redirected to the goMobi site. This guarantees the best possible user experience on any type of mobile device.

This has had important implications for Manifesto: they can now fully exploit their search engine ranking on any platform, and furthermore all the existing links to their site from social networks, reviews and tourist information sites are now instantly mobile-enabled.

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Case Study: Scandinavian Kitchen

"The beauty about goMobi is the fact that I know that my website will be visible to my customers on all devices - whether they are sitting in front of their desktop at their study or on the bus using their tablet to browse the web".

Jonas Aurell - Co-Owner, Scandinavian Kitchen

About Scandinavian Kitchen

Scandinavian Kitchen is a quirky cafe and deli serving Scandinavian inspired food and treats from its centrally located shopfront near London's Oxford Circus. Scandinavian Kitchen have also recently launched an e-commerce site, delivering Scandinavian food produce to households throughout the United Kingdom.

The Challenge

Scandinavian Kitchen has become increasingly popular amongst business people working in the city - on weekdays the company provides good food to teems of hungry workers. The owners of the cafe have noticed that many of their customers are using their mobile phones to browse the mobile web during their lunch. Scandinavian Kitchen see this increasingly popular activity as an oppertunity to further connect with their customers and other lunch goers in London, and have decided to include a mobile web strategy in their marketing plan for the year. As part of this strategy, they will require a mobile website. They hope that this mobile website will increase the visibility of their business.

The goMobi Solution

goMobi gives business owners a fast, easy, and cost-effective way to launch a complete mobile website in just minutes. goMobi's user-friendly interface allows businesses to easily add a range of mobile-friendly features to their mobile site without any need for technical knowledge. A goMobi site allows customers to click to call, make reservations, redeem coupons, share content via social networking tools and much more. goMobi sites work on over 6000 devices from basic feature phones to advanced smartphones.

Results

Jonas Aurell, Co-owner of Scandinavia Kitchen, believes that setting up skandikitchen.mobi has been the first step in making the company universally accessible to its customers and prospects. This is thanks to goMobi's device detection capabilities. "The beauty about goMobi is the fact that I know that my website will be visible to my customers on all devices - whether they are sitting in front of their desktop at their study or on the bus using their tablet or phone to browse the web".

Since implementing their mobile web strategy, and using goMobi as their mobile website solution, Scandinavian Kitchen have seen an increased level of enquires and booking via online means. goMobi makes it easy for customers to make booking requests and appointments via their mobile phone.

Scandinavian Kitchen have taken advantage of some of goMobi's new and improved features, including the QR code generator tool. This tool can be used to create flyers with a scanable QR code directing to the gomobi site. This allows recipients of such marketing materials instant and easy access to the goMobi site. Scandinavian Kitchen have coupled this feature with goMobi's couponing tool, and now have the ability to hand out call to action, coupon orientated flyers to individulas passing their shopfront. According to Jonas, this activity has encouraged many new customers to sample food in the cafe. Jonas hopes that customers whom availed of coupons through the flyers will be back to the cafe again: "Half of the battle in the hospitality industry is getting people through the front door. We find that once a customer has tried our food and experienced our quality service, they come back time and time again".

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Case Study: snowboards.mobi

"My site allows snowboarders to access fresh information and resources whilst on the slopes using their cell phone or tablet!".

Nigel Ankin - Founder, snowboards.mobi

About snowboards.mobi

Snowboards.mobi is a mobile website dedicated to snowboarding. The site allows visitors to access useful snowboarding information, news and other resources. Visitors to the site can view snowboarding video clips and find the latest snowfall and weather conditions in their area by use of an RSS feed. The site also informs snowboarders of the latest deals and news in the snowboard world.

The Challenge

Nigel Ankin, founder of snowboards.mobi, explains the idea behind the mobile site: "Ski resorts are usually in remote locations, sometimes with limited or no internet access. Even where there is internet access at a resort, everybody's out on the slopes having fun. My site allows snowboarders to access fresh information and resources whilst on the slopes using their cell phone or tablet."

More and more people just like Nigel are beginning to understand that the Mobile Web can provide solutions to everyday problems. Nigel built this dedicated snowboarding site using goMobi, the mobile website builder from dotMobi.

The goMobi Solution

goMobi gives business owners a fast, easy, and cost-effective way to launch a complete mobile website in just minutes. goMobi's user-friendly interface allows businesses to easily add a range of mobile-friendly features to their mobile site without any need for technical knowledge. A goMobi site allows customers to click to call, make reservations, redeem coupons, share content via social networking tools and much more. goMobi sites work on over 6000 devices from basic feature phones to advanced smartphones.

Results

Since its inception, snowboarders have found snowboards.mobi to be an extremely useful resource. By publicizing the site through social media channels, thanks to goMobi's social media integration tools, Nigel's mobile website now has a loyal following amongst snow sports enthusiasts.

Many snowboarders across the globe are accessing the resource and thanking Nigel for the work that he has put into the site by using the "Leave a message" tool. "In general all of the messages have been very supportive" says Nigel... "snowboarders really appreciate this site as it makes their lives much easier".

Essentially Nigel has developed a lifestyle site around his hobby - snowboarding. He is in effect building a community around himself and his mobile site. The sites purpose does not stop at this though - Nigel is a mobile web developer, and this goMobi site acts as the perfect solution for Nigel to cross-sell his services to his loyal snowboarding community. This is achieved by promi- nentaly linking snowboards.mobi to his mobile development website.

There are endless other ways in which Nigel can monetize snowboards.mobi. goMobi allows the user to generate revenue through their site by supporting pay per click advertisements. Now that traffic to his site has increased, Nigel has connected his site to his Amazon shop where he sells snowboarding equipment and apparel.

Similarly goMobi can integrate with major payment processors such as Google checkout - so mobile website owners like Nigel can easily offer product for sale on their sites.

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Case Study: Yellow Cab PW

"Now customers can find and call us from their cell phone with just one click, straight from the mobile website".

"The process was really easy. Working with our web consultant, we were able launch a mobile site seamlessly that looks great on any phone".

Tammy Beard - President, Yellow Cab Prince William County

About Yellow Cab PW

Yellow Cab operates the largest fleet of taxi cabs serving Prince William County, Virginia and the greater Washington area. It offers a 24/7 service and is one of only two fully licensed cab companies in the county.

The Challenge

With cell phone penetration now exceeding 100% in the US, Yellow Cab knew that mobile was a place they wanted to be. The local nature of the taxi cab business makes mobile even more impor- tant for Yellow Cab, with many customers searching for local services they want immediately on their cell phones. Mobile users often have an immediate need in mind when they pick up their phones. Google recently reported that almost 2 out of 3 people call a company after finding their service on a cell phone. According to Tammy Beard, President of Yellow Cab, "We wanted to be able to connect with customers who use their cell phones to find a cab. Now customers can find and call us from their phone with just one click, straight from the mobile website".

The goMobi Solution

goMobi gives business owners a fast, easy, and cost-effective way to launch a complete mobile website in just minutes. goMobi’s user-friendly interface allows businesses to easily add a range of mobile-friendly features to their mobile site without any need for technical knowledge. A goMobi site allows customers to click to call, make reservations, redeem coupons, share content via social networking tools and much more.

goMobi sites work on over 6000 devices from basic feature phones to advanced smartphones.

The goMobi Solution

Now Yellow Cab can engage with all mobile customers no matter what phone they own. According to Tammy, "The process was really easy. Working with our web consultant, we were able launch a mobile site seamlessly that looks great on any phone."

Results

Working with their web consultants, Yellow Cab chose goMobi to put their business on the mobile Web. With yellowcabpw.mobi now successfully launched, Tammy is excited about how Yellow Cab can connect with customers on the move. "Our mobile site loads faster and looks better on a cell phone than our traditional website" says Tammy.

Looking to the future, Tammy says "Our goMobi site gives Yellow Cab a real advantage. Our customers are mobile, and now so are we."

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